Step 1
Record content once per week
One quality recording session — interview, tutorial, product demo — becomes your content source for the week across all platforms.
Editly AI
Social Media Video Editor
What is a social media video editor?
A social media video editor creates video content formatted for social platforms — correct aspect ratio, length, and captions for each platform. Editly is an AI-powered social media video editor that handles all platform formatting from a text prompt.
Social Media Video Editing: Manual vs AI-Powered Workflow
Comparing manual per-platform social media video editing against AI-powered multi-platform repurposing.
| Decision | Other Apps | Editly |
|---|---|---|
| Time per platform piece | Manual: 1-2 hours per platform piece — separate project for each format and platform | Editly: 15-20 minutes per platform piece — prompt per piece, same upload |
| Format handling | Manual: separate exports and framing adjustments for each platform's format | Editly: platform format specified in prompt — 9:16, 16:9, 4:5 all handled |
| Captions across platforms | Manual: separate captioning workflow for each platform piece | Editly: captions in the prompt — consistent style across all platforms |
| Volume output | Manual: volume scales linearly with time — more pieces = proportional more time | Editly: volume scales sublinearly — same upload, multiple prompts |
Build a Multi-Platform Social Video Pipeline With Editly
Step 2
Write platform-specific prompts for the key moments
Instagram Reel: 'minute 5-8, 60 seconds, 9:16, hook, captions.' LinkedIn: 'minute 12-18, 4 minutes, 16:9, educational tone, captions.' TikTok: 'minute 20-22, 30 seconds, 9:16, start immediately, captions.'
Step 3
Receive platform-ready content
Each prompt produces a clip ready for that platform's requirements. No format adjustment, no separate captioning step.
Step 4
Schedule and post consistently
Distribute content across the week. The recording from Monday becomes a consistent presence across 4 platforms through Friday.
3 Free Social Media Video Exports — Multi-Platform From One Recording
Upload one recording. Write 3 prompts for 3 different platforms. Test cross-platform repurposing with your free credits.
- 3 free social media video exports — any platform format
- Same recording, 3 different platform pieces
- Pro $28/month for teams building consistent multi-platform social presence
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