Step 1
Upload your recording
Add your interview, tutorial, product demo, or webinar recording to Editly.
Editly AI
Instagram Video Editor
What video editor do Instagram creators use?
Mobile-native Instagram creators typically use CapCut or InShot. Creators with longer footage who need to repurpose into Instagram content at scale increasingly use AI tools like Editly for the extraction, framing, and captioning work.
Instagram Video Editing: Mobile Apps vs AI Desktop Editing
Different workflows for different Instagram content types. Match the tool to the job.
| Decision | Other Apps | Editly |
|---|---|---|
| Phone-filmed Instagram content | CapCut / InShot: native mobile experience — best for phone-filmed Instagram content | Editly: better for longer recorded footage — use mobile apps for phone clips |
| Repurposing long footage for Instagram | Mobile apps: tedious for long footage — manual scrubbing per clip, per-format projects | Editly: prompt per clip and format — efficient repurposing at scale |
| Format flexibility | Mobile apps: separate project for each format — Reel, Story, and Feed all different projects | Editly: format specified in prompt — same upload, different prompts for each format |
| Captions | Mobile apps: caption each video separately, review per video on mobile | Editly: captions from prompt — consistent style, no per-video review needed |
Create Instagram Video Content From Your Footage
Step 2
Write a Reel prompt
'Create a 60-second Instagram Reel from minute 5-8. 9:16. Start with my most interesting point. Add captions. Remove pauses.'
Step 3
Write a Story prompt on the same upload
'Create a 45-second Instagram Story from minute 12-15. 9:16. Focus on the key takeaway. Add captions.' Different segment, same recording.
Step 4
Post across Instagram formats
Schedule your Reel, Story, and Feed video throughout the week. One recording, multiple content pieces, consistent presence.
3 Free Instagram Video Exports — Reels, Stories, or Feed
Upload your footage and create 3 Instagram-ready video pieces. Test the format flexibility — write one prompt for a Reel, one for a Story, one for Feed.
- 3 free AI-edited Instagram video exports
- 9:16 for Reels/Stories, other formats available too
- Pro $28/month for consistent multi-format Instagram posting