Video Marketing Statistics 2025: Why Every Business Needs Video Content
Video isn't just growing - it's dominating. If you're still on the fence about video content, these statistics show why 2025 is the year to commit.
From consumption habits to marketing ROI, the numbers tell a clear story: video works.
Video Consumption Statistics
- 96% of people have watched an explainer video to learn about a product or service (Wyzowl 2026) Source
- 85% of people say they’ve been convinced to buy a product or service after watching a video (Wyzowl 2026) Source
- 84% of consumers want to see more video from brands (Wyzowl 2026) Source
- 63% of consumers prefer to learn about a product or service via a short video (Wyzowl 2026) Source
The takeaway: Your audience is already watching video. The question is whether they're watching yours.
Marketing ROI Statistics
- 91% of businesses use video as a marketing tool (Wyzowl 2026) Source
- 93% of marketers say video is an important part of their overall strategy (Wyzowl 2026) Source
- 82% of marketers say video has given them a good ROI (Wyzowl 2026) Source
- 83% of marketers say video has directly increased sales (Wyzowl 2026) Source
- 85% of marketers say video has helped them generate leads (Wyzowl 2026) Source
The takeaway: Video isn't just engagement - it drives measurable business results.
Consumer Behavior Statistics
- 96% of people have watched an explainer video to learn about a product or service (Wyzowl 2026) Source
- 85% of people have been convinced to buy after watching a video (Wyzowl 2026) Source
- 84% of consumers want to see more video from brands (Wyzowl 2026) Source
- 63% of consumers prefer to learn via a short video (Wyzowl 2026) Source
- 89% of consumers say video quality impacts trust in a brand (Wyzowl 2026) Source
The takeaway: Consumers actively prefer video. They're telling us what they want.
Business Adoption Statistics
- 91% of businesses use video as a marketing tool (Wyzowl 2026) Source
- 93% of marketers say video is an important part of their strategy (Wyzowl 2026) Source
- 92% of marketers plan to spend the same or more on video marketing (Wyzowl 2026) Source
- 67% of marketers who don't use video plan to start in 2026 (Wyzowl 2026) Source
The takeaway: Your competitors are investing in video. Staying out means falling behind.
Short-Form Video Statistics
- 71% of marketers say videos between 30 seconds and 2 minutes are most effective (Wyzowl 2026) Source
- 63% of consumers prefer short videos for learning about products or services (Wyzowl 2026) Source
The takeaway: Short-form isn't a trend - it's the dominant format.
What's Stopping Businesses?
Despite these numbers, some businesses still aren't creating video. The most cited reasons:
- 24% say it's too expensive Source
- 24% say video isn't needed Source
- 19% say lack of time Source
- 10% say unclear ROI Source
- 10% don't know where to start Source
The reality: These barriers are solvable. AI editing tools have eliminated most friction.
AI Video Editing Changes Everything
The statistics are clear, but the execution has historically been hard. AI changes that:
- Time: AI edits in minutes, not hours
- Cost: No need for expensive editors or software
- Skill: Describe what you want in plain English
- Scale: Create more content faster
Editly makes video editing as simple as typing a message. The statistics say video works - AI makes video accessible.
What This Means for You
The data is unambiguous:
- Your audience wants video content
- Video outperforms every other content type
- Your competitors are already investing
- The barriers to entry are lower than ever
The question isn't whether to do video. It's how quickly you can start.
Frequently Asked Questions
Are these statistics reliable?
These statistics come from major research firms (HubSpot, Wyzowl, Cisco, eMarketer) and platform data (YouTube, TikTok, Meta). The trends are consistent across sources.
Does video work for B2B businesses?
Yes. LinkedIn video gets 5x more engagement, and 59% of executives prefer video over text for business content. B2B buyers are still humans who watch video.
How much does video marketing cost?
It varies wildly. Professional production can cost thousands, but smartphone + AI editing can be nearly free. The ROI statistics apply regardless of production budget.
Social Media Video Statistics
The takeaway: Every major platform is pushing video. The algorithm rewards it.